Our Story

The Wild Rose Co. Story

Wild Rose Co. was born from a desire to celebrate women who dare to live authentically, boldly, and unapologetically. Inspired by the resilience of wildflowers—delicate yet strong, beautiful yet untamed—we are a boutique and lifestyle brand that empowers women to embrace who they truly are.

We’re here for the women who have been told they’re “too much”: too bold, too emotional, too wild. We believe that “too much” is exactly enough. Wild Rose Co. is for the multi-passionate dreamers, the rebels with hearts of gold, and the ones who refuse to fit neatly into society’s boxes.

Much like wildflowers, we bloom in our own time and in our own way, thriving in unexpected places and standing out wherever life’s winds take us. Our collections reflect this spirit—each piece curated to inspire confidence, individuality, and a little bit of daring.

But Wild Rose Co. is more than a boutique; it’s a movement. It’s a call to women everywhere to live boldly and bloom wildly, to celebrate their unique beauty, and to never shy away from standing out in a world that often demands conformity.

Join us as we create a community of wild hearts, where strength and softness coexist, and every woman feels inspired to express her true self. Together, we’ll embrace what makes us different, and we’ll bloom in ways that are undeniably, beautifully wild.

Bloom wildly,

Kayla 

Founder, Wild Rose Co.